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GROWTH! - Dare to dream

During the World Cup Floral Art in The Hague, floral designer Hanneke Frankema moved the audience with one powerful message: Dare to dream. She shared her passion for floral design and how her dreams became reality. Discover her final show GROWTH! online now.

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Flowers from afar: sustainability starts at the source

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

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Flowers from afar: How FM Group builds a supply chain that works

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

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Bloomshare 2025 Recap

Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.

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Young florists shine during GROWTH!

More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.

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Part 2: Gerbera United and FM Group: The reality of biological pest control

We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...

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Part 1: Gerbera United - Growing with a mission

New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.

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The power of women in the floral industry: Plant Buyer Nienke Nijenhuis

As International Women's Day approaches, we want to spotlight Nienke Nijenhuis, our passionate plant buyer. "The flower industry is fast, dynamic, and sometimes tough. As a woman, you often have to prove yourself a little more, but that makes it fun and challenging," Nienke says. She hopes to see more women in the industry, especially since most flowers and plants buying consuments are women.

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CARE | Top 5 heat-tolerant plants

As temperatures increase for summer, your garden shouldn’t suffer. Heat tolerant plants are a summer essential, so here are five that thrive in hot conditions and look just as beautiful!

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Embrace the timeless elegance of the Dianthus

As a florist, you’re always searching for flowers that stand out and leave a lasting impression. Meet the Dianthus, a beautiful flower ready to be your new favorite. Known for its bright colors, soft petals, and lovely smell, the Dianthus is more than just a flower—it’s a statement. Let’s look at why this versatile bloom deserves a place in your floral arrangements.

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Choose consciously: go for sustainability

At DGI, sustainability is paramount and we are committed to a greener future. As part of FM Group, we are members of the Floriculture Sustainability Initiative (FSI), a sustainability initiative for floriculture. It represents the environmental certification for consciously sustainable growers. Together with the other members, we aim for a 90% sustainable trade by 2025.

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Turn your wedding green with dried flowers

As a specialist in creating and producing the most desirable and authentic dried flowers, Lamboo is the perfect preferred supplier for sustainable weddings. In line with the latest trends, Lamboo creates bouquets, designs and arrangements that are bound to inspire every florist ahead of the wedding season.