Tuesday 12 August 2025
Autumn is on its way, which means it’s time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from FleuraMetz’s sustainability assortment, you as a florist can create a...
Thursday 24 July 2025
Let yourself be inspired as a florist and discover how FleuraMetz ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year’s theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!
Thursday 05 June 2025
DGI is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.
Thursday 05 June 2025
In many countries it is Father’s Day on 16 June. The perfect occasion to put dad in the spotlight. Be creative and different: offer more than beautiful plants alone, make sure to have stunning floral pieces ready to go. ‘A great start would be these flowers and plants combos.’
Wednesday 04 June 2025
Is the couple dreaming of a classic wedding where everything revolves around elegance, soft colour palettes and a touch of nostalgia? Then hydrangeas are an absolute must. With their full, lush shape and romantic pastel shades, they are the perfect choice for any stylish wedding.
Tuesday 20 May 2025
Jennifer Mühlbauer, known for her third place in the Deutsche Meisterschaft der Floristen (DMF), created two floral arrangements especially for florieren! Magazine in collaboration with Masterpieces and FleuraMetz. Her creations reflect the theme ‘Life in childhood’. In this article, Jennifer shares her interpretation of growth, intuition and the powerful essence of early life, all of which are embodied in her work.
Thursday 15 May 2025
Let’s face it: brides love Pinterest. And honestly? So do we. But as a florist, turning a moodboard full of dreamy inspiration into a real, workable flower plan… that’s where your magic (and a little help from us) comes in.
Tuesday 06 May 2025
Mother’s Day is more than just a time to honor mothers: it’s the perfect opportunity to showcase your craftsmanship and surprise customers with that extra special touch. At DGI, we understand that exclusivity and sophistication are essential for high-end florists. That’s why we don’t just supply products, we support you with everything you need to create an unforgettable experience.
Thursday 01 May 2025
Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is one of the most accessible and expressive. In this article, we explain the basic rules and techniques of Moribana. We also present a unique creation by Nicolaus Peters, world champion of the 2023 Interflora World Cup.
Wednesday 23 April 2025
Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.
Tuesday 22 April 2025
For florists aiming to craft unforgettable experiences on their clients' special day. Flowers set the tone for a wedding. As a florist, you're juggling styles, wishes, planning, and logistics. This article shows how we help you shine without stress.
Monday 14 April 2025
Have you noticed that customers are increasingly asking for pastel shades, soft textures, and flowers with a story? The demand for fresh, elegant, and surprising floral arrangements is growing, calling for products with character.
Wednesday 09 April 2025
Easter is around the corner! Here's how to make it a colourful party: Create a great Easter party with a mix of colourful flowers, cheerful accessories and, of course, the Easter Bunny. During Easter, also choose real spring flowers in white, yellow and orange.
Wednesday 02 April 2025
With their feminine appeal, cymbidiums are the perfect flower for Mother's Day, grown by passionate family farmers.
Monday 24 March 2025
With Mother's Day approaching, all mothers deserve a dazzling bouquet. Indulge them with luxurious flowers like the cymbidium. The red lip gives the impressive orchid a feminine look!
Monday 24 February 2025
As International Women's Day approaches, we want to spotlight Nienke Nijenhuis, our passionate plant buyer. "The flower industry is fast, dynamic, and sometimes tough. As a woman, you often have to prove yourself a little more, but that makes it fun and challenging," Nienke says. She hopes to see more women in the industry, especially since most flowers and plants buying consuments are women.
Tuesday 28 January 2025
This Valentine's Day is the perfect occasion to celebrate love in all its glory, with flowers that bring your emotions to life. Whether you're looking for sophistication, adventure, or a touch of playfulness, your ideal flower is closer than you think.
Thursday 12 December 2024
December brings us not only dark days, but also the magic of Christmas. Into that magical atmosphere shines the Helleborus Niger, also known as the Christmas rose. For lovers of sophisticated flowers, this is the Christmas flower of choice, with its elegant appearance and exclusive availability in the winter months.
Tuesday 10 December 2024
Green is part of the Christmas season, like Rudolph's red nose. Cut greens, Christmas trees and plants cannot be missing from your assortment, so go wild during this cosy time!
Tuesday 19 November 2024
This Christmas, bring the magic to life with refined Christmas creations that transform any setting into a luxurious winter wonderland. Combine unique flowers in wintry hues to create arrangements that truly impress.
