Bloomshare 2025 Recap

In the Surprise corner, you’ll find products that instantly add a wow-factor. Flowers that give any arrangement that little bit of magic. You can easily find these products via the Surprise filter in our webshop.

What we learned:
Flowers that are not only visually appealing but also surprising are in high demand. You’re looking for an assortment that innovates, inspires and truly stands out.

At our Contoneaster location, a mini-museum showcased the craftsmanship of floral designer Hanneke Frankema and the candidates of the World Floral Art Cup 2025. It highlighted how floristry is much more than arranging bouquets: it’s about skill, creativity and experience.

What we learned:
The mini-museum demonstrated the power of craftsmanship combined with creativity, storytelling and a unique style. By presenting floral elements under glass domes like an art gallery, floristry was literally shown as an art form. It underlined the value of continuously developing creative techniques and offering designs that evoke emotion.

We hope you enjoyed Bloomshare, we certainly enjoyed having you there!

Visitors shared valuable feedback on the webshop, our assortment and new ideas:

• Ease of use: The wish to find products quicker and more easily will be reflected in upcoming webshop improvement

• New assortment: Positive reactions to the upcoming Everlasting Blooms category for 2026 confirm the growing demand for long-lasting flowers.

• Assortment & sourcing: Buyers and sellers contributed ideas to further enrich our product range

A heartfelt thank you to everyone who attended. Your conversations, familiar and new faces, appreciation and especially your feedback mean a great deal to us. It helps us grow and improve our flowers and services.

Great to have you with us: see you next year!