Tuesday 24 February 2026

This lookbook highlights two Easter creations by Jennifer Mühlbauer and Max van de Sluis. Both designers use the same base material: Salix. Of course, accessories are an essential part of the designs

Friday 06 February 2026

Thanks to direct lines with growers such as Magic Flowers, DGI offers access to high-quality tropical flowers with origins far beyond the Netherlands. But quality doesn’t stop at purchasing, proper handling afterwards is at least as important. In this guest blog, Claudia from Magic Flowers explains how to correctly care for tropical flowers after transport and storage, so their strength, colour and longevity truly shine, even in the coldest months.

Monday 02 February 2026

This blog is for florists who are inspired by international top-level floral art. Discover how floral designer and Masterpieces ambassador Hanneke Frankema brings together dreams, reuse and luxury. The result is an impressive world-class creation.

Friday 30 January 2026

For everyone looking for an alternative to flowers on Valentine’s Day: Hoya Kerrii. No plant says “I love you” more clearly during the most romantic time of the year. It is a low-maintenance Valentine’s plant with strong symbolism. In this blog, you’ll read how and why to use this plant in your floral designs.

Tuesday 27 January 2026

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.

Monday 26 January 2026

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Sunday 25 January 2026

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Friday 23 January 2026

This Valentine's Day is the perfect occasion to celebrate love in all its glory, with flowers that bring your emotions to life. Whether you're looking for sophistication, adventure, or a touch of playfulness, your ideal flower is closer than you think.

Tuesday 06 January 2026

Why houseplants are the perfect solution after the holidays

Tuesday 23 December 2025

During the World Cup Floral Art in The Hague, floral designer Hanneke Frankema moved the audience with one powerful message: Dare to dream. She shared her passion for floral design and how her dreams became reality. Discover her final show GROWTH! online now.

Wednesday 10 December 2025

In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.

Wednesday 03 December 2025

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

Wednesday 03 December 2025

2025 showed how valuable your involvement truly is. Your insights and experiences gave us a clear view of what is happening in the market and where opportunities lie across the chain.

Tuesday 25 November 2025

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

Monday 17 November 2025

She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?

Thursday 13 November 2025

Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.

Wednesday 12 November 2025

Do you have questions or need support with certification? This video walks you through the certification process step by step, explaining what FSI is, how to become certified, and most importantly, when you need to be ready.