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The Footprint of a Rose: Porta Nova’s Mission

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Lookbook

Valentine’s Day without red

This year, Valentine's Day is all about love and tenderness. Without red, but still recognisable by the heart shape. Seven ways in which colour takes a back seat to shape and texture.

Blog

From source to florist: caring for tropical flowers in winter

Thanks to direct lines with growers such as Magic Flowers, DGI offers access to high-quality tropical flowers with origins far beyond the Netherlands. But quality doesn’t stop at purchasing, proper handling afterwards is at least as important. In this guest blog, Claudia from Magic Flowers explains how to correctly care for tropical flowers after transport and storage, so their strength, colour and longevity truly shine, even in the coldest months.

Blog

GROWTH! - Dare to dream

During the World Cup Floral Art in The Hague, floral designer Hanneke Frankema moved the audience with one powerful message: Dare to dream. She shared her passion for floral design and how her dreams became reality. Discover her final show GROWTH! online now.

Lookbook

Playing with Cloud Dancer

Be inspired by these two creations. Because Cloud Dancer is more than just white! It is soft and light, with plenty of room for dreams to take shape. This winter, combine it with icy blue.

Blog

Color of the year 2026: CLOUD DANCER

In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.

Blog

Flowers from afar: sustainability starts at the source

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

Blog

Flowers from afar: How FM Group builds a supply chain that works

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

Blog

Bloomshare 2025 Recap

Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.

News

FSI Certification: Your step-by-step plan to 2027

Do you have questions or need support with certification? This video walks you through the certification process step by step, explaining what FSI is, how to become certified, and most importantly, when you need to be ready.

Sustainable Christmas greens

Sustainably grown Christmas greens bring atmosphere and meaning to the festive season. Discover the eco-friendly assortment from our Preferred Supplier Andromeda, grown without chemicals in the Netherlands. Get styling inspiration from florist Anja Schneider and explore the Lookbook and webshop for more festive ideas.

Blog

Celebrate winter!

Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.

News

Hospitality in Bloom

Hospitality is built on trust and consistency. DGI combines in-depth market knowledge with precision and works with a dedicated team that understands local requirements inside out. This way, we deliver not only flowers but, above all, reliability. During the Independent Hotel Show in Munich on Oc...

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