Tuesday 09 September 2025

Shop here now! In this Lookbook, discover how deep burgundy shades bring passion, elegance, and timeless love – the trend color of the season. Add an extra touch by incorporating fruits like grapes, figs, and pomegranates: playful, surprising, and symbolic of abundance. Create contrast with soft ...

Monday 01 September 2025

Go directly to our hotel selection In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest rooms require subtle bouquets that stay fresh without intensive care. In the restaurant, fragrance and style take centre sta...

Thursday 21 August 2025

At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.

Friday 15 August 2025

We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...

Tuesday 12 August 2025

Autumn is on its way, which means it’s time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from FleuraMetz’s sustainability assortment, you as a florist can create a...

Friday 08 August 2025

New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.

Thursday 24 July 2025

Let yourself be inspired as a florist and discover how FleuraMetz ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year’s theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!

Thursday 05 June 2025

DGI is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.

Thursday 05 June 2025

In many countries it is Father’s Day on 16 June. The perfect occasion to put dad in the spotlight. Be creative and different: offer more than beautiful plants alone, make sure to have stunning floral pieces ready to go. ‘A great start would be these flowers and plants combos.’

Wednesday 04 June 2025

Is the couple dreaming of a classic wedding where everything revolves around elegance, soft colour palettes and a touch of nostalgia? Then hydrangeas are an absolute must. With their full, lush shape and romantic pastel shades, they are the perfect choice for any stylish wedding.

Tuesday 20 May 2025

Jennifer Mühlbauer, known for her third place in the Deutsche Meisterschaft der Floristen (DMF), created two floral arrangements especially for florieren! Magazine in collaboration with Masterpieces and FleuraMetz. Her creations reflect the theme ‘Life in childhood’. In this article, Jennifer shares her interpretation of growth, intuition and the powerful essence of early life, all of which are embodied in her work.

Thursday 15 May 2025

Let’s face it: brides love Pinterest. And honestly? So do we. But as a florist, turning a moodboard full of dreamy inspiration into a real, workable flower plan… that’s where your magic (and a little help from us) comes in.

Tuesday 13 May 2025

Join us from 3 to 6 November 2025 for Bloomshare - FM Group’s annual event showcasing the people, passion, and innovation behind our work. We look forward to welcoming you for a unique behind-the-scenes experience. More details coming soon, stay tuned!

Tuesday 06 May 2025

Mother’s Day is more than just a time to honor mothers: it’s the perfect opportunity to showcase your craftsmanship and surprise customers with that extra special touch. At DGI, we understand that exclusivity and sophistication are essential for high-end florists. That’s why we don’t just supply products, we support you with everything you need to create an unforgettable experience.

Thursday 01 May 2025

Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is one of the most accessible and expressive. In this article, we explain the basic rules and techniques of Moribana. We also present a unique creation by Nicolaus Peters, world champion of the 2023 Interflora World Cup.

Wednesday 23 April 2025

Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.

Tuesday 22 April 2025

For florists aiming to craft unforgettable experiences on their clients' special day. Flowers set the tone for a wedding. As a florist, you're juggling styles, wishes, planning, and logistics. This article shows how we help you shine without stress.