Discover what each location has to offer during Bloomshare - open house!

Bloomshare - Open house is FM Group's in-house exhibition, where you can discover all facets of the company.

The event will be held at three different venues:

• HQ FM Group - Betula 31 - De Kwakel

• FM Group Retail centre- Rietwijkeroordweg 48 - Aalsmeer

• HQ Hilverda De Boer - Contoneaster 12 - De Kwakel

Opening hours: 8 a.m. - 4 p.m.
Arrange the times with your contact person

Find out what each venue has to offer at the event!

At the headquarters, you will discover how FM Group connects links in the floriculture sector:

• Learn more about the Production, Purchasing, Sales and Marketing departments.

• Trends are translated into one-stop-shopping concepts, such as FlowerTales.

• Connect with a diverse selection of Preferred Suppliers and discover their stories.

• Step into the virtual world of Future Garden: our innovative metaverse.

• Learn all about Floral Global Sourcing - South Africa led by Mirjam Breg.

• Meet Koen and Dionne from the CSR team and find out what the product of the future is.

• Meet our special guest growers.

The Retail centre is all about concepts.

• Explore Bart & Bastian's concept.

• Meet our category manager Diane de Krosse.

• Get insight into various customised concepts.

• Experiment with trends to come up with new concepts.

At Hilverda De Boer, you enter the world of high-end floral design:

• Get inspired by an extensive range of high-quality, exclusive, and seasonal products.

• Meet master florist Samantha Wilhelm and watch the first episode of Sam’s masterpieces.

• Meet Koen and Dionne from the CSR team and discover what the product of the future is.

• Make international connections through our new international import label, called Floral Global Sourcing (FGS), led by Leo van Rijn.